SPROUT
Prepared Meals
A GOOD IDEA
Hey Nancy!! I’m starting a plant-based prepared meal business this summer and am just in the branding/designing stage. Here’s what I’ve done so far... I would love your expert opinion or any suggestions you might have!
INTO A
GREAT BRAND!
Sprouts
SPROUT | Prepared Meals—Branding, Social Media Graphics & Direction
Brand Identity | Business Cards, Labels, Menus & Social Media Design
Goal for project
When my 22-year-old client presented me with her initial concept and colour scheme (see below), I had a few questions. I pointed out some connotations for her initial company name 'Plantifull' and that a 5 tine fork is usually used on a farm and not in the ‘farm to table’ way. I recommended choosing a font that was readily available to keep her website and communication consistent with her brand. Her colour choices, while lovely and zen, were very mature and serious. I wanted Olivia to consider brighter, food colours that would pop on social media and packaging.
I headed to the grocery store, took pictures of an amazing selections of fruits and veggies, then dropper-picked a bounty of mouth-watering colour! When photographing her meals for her website and Instagram, I recommended Olivia prop her meals with her brand colours. We had large, poster-sized colour swatches printed and mounted on foam core to use in Olivia's shoots.
A CLOSER LOOK...
While designing Sprout's logo and overall branding, the goal was to keep images and colours clean, fresh and juicy filled with health benefits and energy.
It was an absolute pleasure to work with Nancy. She was able to translate my abstract ideas into concrete visuals that made sense for my brand and target market. Nancy completely exceeded my expectations, putting so much thought and detail into everything she did. I can’t thank her enough for bringing my business idea to life and would highly recommend her to anyone looking to start or rebrand their business.
~
OLIVIA ALTIPARMAKYAN