What I Do
I connect strategy, structure and visual communication so the whole thing holds together — from brand systems and publications to tourism maps, websites and learning resources.
1. Brand Systems
Logos, visual identity systems, style guides and custom illustration for print and digital.
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Logo design and variations
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Colour, typography and visual identity systems
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Brand guidelines and style guides
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Custom illustration and icon systems
2. Publications & Print
Reports, books, brochures, maps and marketing materials. Information design and pre-press production, from layout to press-ready files.
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Annual publications, financial reports and corporate brochures
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Large-format print and trade show graphics
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Pre-press production and file preparation
3. Places & Tourism
Tourism maps, wayfinding and destination marketing that help people navigate and connect with a place — from custom illustrated visitor maps to regional publications.
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Custom illustrated tourist maps and wayfinding
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Tourism guides and destination publications
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Feature page design and editorial layout
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Stakeholder collaboration across community interests
4. Websites & Content
Sites built to be read and used — with the writing, structure and visual design handled together, so the whole thing holds together.
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Website structure and information architecture
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Visual design and layout
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Content writing and editing
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Brand voice and tone development
5. Communications & Learning
Technical writing, training materials, compliance documentation and AI training. I make complex systems understandable — the through-line of a 30-year career.
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Technical writing and documentation
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Training materials, instructional design and learning resources
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Adobe InDesign and Canva training for teams
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Compliance, standards and internal communications
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AI training: better prompting, safe usage and compliance practices
How I Work
Every project starts with a conversation about what you're trying to achieve and who needs to understand it. From there, I shape the structure, the words and the visuals until the whole thing holds together. I collaborate with independent professionals, small businesses, associations, municipalities and regional organizations. Much of my work is ongoing.