COUNTY LIVING—Realtor® Website + Branding for Kim McKinney
Brand Identity | WIX Website with Storytelling Pages | Signage, Print & Social Media Design
Goal for project
The goal for County Living’s branding and website design was to create visuals that represented Kim’s values: honesty and integrity; local expertise; personalized attention to detail; and high-end but approachable experience. Real estate agents are not just Realtors®—Kim is a 'lifestyle consultant' who believes that real estate purchased at a far price is a good investment...especially if you can kiteboard, sail and cycle just steps from where you live.
BRANDING
In print and online, County Living uses a consistent blend of fresh, lakeside colours and user-friendly, open white space. I illustrated the Sandbanks and signature dog to keep the brand approachable and get the conversation started. The look and feel work well with Kim’s social feed on Instagram.
While so many Realtors® attempt to disassociate themselves from their brokerage brand to stand out, Kim embraces RE/MAX. Incorporating elements from the long-standing brand used by his brother's brokerage (RE/MAX Quinte) was important when designing the County Living brand.
WEBSITE
County Living’s website aims to tell the story of the history of a family of Realtors® and lifestyle in Prince Edward County.
Bringing the unique branding to life online, Kim’s website features full-width image intros on pages; a featured listings page with individual listing subpages; space for storytelling & lifestyle; easy navigation; and well-placed call-to-actions.
Rather than use a Linktr.ee list of links in Kim's Instagram profile, followers land on a custom Instagram links page to keep them on the County Living site longer. If ever found, County Living also has a custom, fun-loving 404 page.
SIGNAGE + PRINT + SOCIAL
County Living’s clean and crisp branding continues to all printed collateral and social media graphics. A strategic, boutique branding campaign helps Kim connect with his clients as more than just another Realtor®.
Kim’s entire package of quality, premium printed stationery and brochures are designed to impress leads, referrals and open house visitors. Each postcard, personal notecard, brochure or guide is a 'keeper.'
In addition to being my sounding board, Nancy is my website designer + marketing & social media specialist. Nancy just 'gets it'—she takes my vision, brings it to life on the page and always over-delivers. I'm proud of my guides and marketing collateral and have Nancy and her graphic design, illustration and language skills to thank!
~
KIM McKINNEY
Sales Representative, County Living | RE/MAX Quinte